HOW TRUST BUILDS
BRAND LOYALTY

Brand Owner

Transacting

Keeping records that will help you keep promises.

Belonging

Knowing who your regular customers are so you can reward their loyalty.

Sharing

Making it easy for your customers to share their experience with other (potential) customers.

Brand User

Easy

Make it easy for people on the move to search, find and choose you first.

Engaging

Creating engaging video and static content that tells your brand story in an irresistable way.

Enabling

Harnessing the power of social media, paid and organic search to ensure that your potential.

How to Build
Brand Trust

Searching

Visibility

Easy. How well do you know your potential customers habits and behaviours when they're looking for what you've got? What's your plan to be seen when they are looking, and then be their natural choice?

Finding

Content

Engaging. How do you make it easy for your potential customers to enjoy positive interactions with your brand through engaging content that motivates them to want to find out more before they commit.

Choosing

Device

Enabling. Whenever and wherever your potential customer checks you out, does your brand still appear consistent, credible and relevant to the point where they can now make a decision to engage with you?

Inspires Trust

Reputation

Transacting. What systems and processes do you have in place to be regarded by your customers as trustworthy, reliable andn available to meet their needs and continuity of supply.

Inspires Loyalty

Recognition

Belonging. How are you going to recognise the customers loyalty with programmes that are relevant and rewarding? How will you translate 'big data' into intimate knowledge of an interaction with each customer?

Inspires Referral

Social Media

Sharing. How will you make it easy for your local customers to share their experience of your brand with other people? What platform have you provided to capture and share third party testimonial?

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